The Old Kaderi Shop is a general store in Dhule, Maharashtra. Established in 1939, the store sells various products, from daily necessities to toiletries and other household items. The target market is people of all age groups. The customers are primarily locals residing in the locality and occasional passersby. The shop is known to be a one-stop-shop solution for all home necessities. Since the brand carries an emotion of nostalgia for all it's customers, it was essential to maintain similarity between the old handpainted sign board and the new identity. This was retained by using the same colour palette and changing the typography.