The Chaat Company is an Indian Street Snack Brand based in the USA. Their idea is simple, to introduce Indian snacking to America. To merge both cultures and not be a completely foreign idea, the co-founder of The chaat co. came up with an idea to introduce India's favourite snack (Chaat) in America's favourite style. He made Chaat available in the 'chip and dip' concept that Americans love. The burst of flavours from the 3 delicious chutneys was balanced with the air-popped chips or papdi. Our idea in all social media campaigns was to make the complex flavours and ingredients easy to understand and to introduce the rich and vibrant culture of India through colours.